OMD Claims McDonald's Regional Media

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CHICAGOThe McDonald’s Operators of Chicago and Northwest Indiana has tapped Omnicom’s OMD for media planning and buying following a review of undisclosed agencies.

Publicis Groupe’s Starcom in Chicago resigned the regional business in June.

OMD landed McDonald’s consolidated $1.3 billion global media planning and buying account in December 2003, though that assignment did not include local markets.

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