OMD Claims McDonald’s Regional Media

CHICAGOThe McDonald’s Operators of Chicago and Northwest Indiana has tapped Omnicom’s OMD for media planning and buying following a review of undisclosed agencies.

Publicis Groupe’s Starcom in Chicago resigned the regional business in June.

OMD landed McDonald’s consolidated $1.3 billion global media planning and buying account in December 2003, though that assignment did not include local markets. OMD also handles the McDonald’s Western Washington co-op.

The MOCNI account will be handled out of OMD’s Chicago office.

“We are delighted to be selected as MOCNI’s media agency partner here, using our local expertise and strong staffing to help MOCNI achieve its strategic marketing objectives and plans for 2005 and beyond,” said Kathleen Brookbanks, managing director of OMD Midwest, in a statement.

Contenders in the review were not disclosed. MOCNI’s creative agency remains Publicis Groupe’s Leo Burnett. Billings could not immediately be determined.