Omaha Steaks Buys Into Facebook Commerce

Despite the negative noise surrounding f-commerce, retailer launches online shopping option

Some would say opening a Facebook store right now is as good a move as launching an app for Windows Phone devices. There’s not enough demand, goes the argument. Bloomberg BusinessWeek even published a much-discussed article in February that looked at the decisions by Gap, JCPenney, Nordstrom and Gamestop to shutter their Facebook stores. But according to Todd Simon, svp and owner of Omaha Steaks, opening a Facebook store is a no-brainer.