O&M Wins Tiffany Creative Lead

Prevails over BBDO, TBWA

After a four-month review Tiffany & Co. has a new global creative partner: Ogilvy & Mather. The WPP agency will service the business out of New York and Paris.

The assignment covers print, digital, video and out-of-home. Tiffany has primarily been handling the business through its internal marketing communications group. Global marketing investment could not immediately be determined but measured U.S. media spending was $22 million in January through September of last year, according to Nielsen. (That amount does not include the Internet.)

Agencies vying for the business included Grey, Sid Lee and M&C Saatchi with the review coming down to finalists O&M, BBDO, N.Y. and TBWA Paris, sources said.

Ark Advisors, New York, managed the search process, which began in October.  

Tiffany has retail stores in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and also sells directly through the Internet, catalog and business gift operations. The company is due to report 2013 earnings March 21. In the two-month holiday sales season, ended Dec. 31, sales rose 4 percent to $1.03 billion.

Lauren Crampsie, O&M global chief marketing officer said about the Tiffany win:  “We know this was an incredibly important decision for them and we are honored to be selected as their trusted marketing partner.”