Olympus Goes Into Play

DALLAS Olympus America is seeking a new creative and media shop after breaking with The Martin Agency, according to sources.

Martin in Richmond, Va., an Interpublic Group shop, confirmed the split but declined further comment.

The client has engaged consultancy A-Team Advertising Advisors to lead its search, sources said. A-Team and Olympus could not immediately be reached.

Known primarily for cameras and consumer products, Olympus also manufactures and markets laboratory equipment for medical and scientific applications. In July, the company moved its corporate headquarters from Melville, N.Y., to Center Valley, Pa.

Olympus spent $15 million on ads last year, per Nielsen Monitor-Plus.

Martin in April broke a television and print campaign to introduce the Olympus Stylus 710 digital camera. The work positioned the camera as so desirable that people commit crimes to get them. The ads are tagged, “The irresistible Stylus.”

In one of the spots, a girl in a scouting uniform admires the Stylus camera through a store window before removing the sash that bears her merit badges, wrapping it around her hand and smashing the glass to reach the camera. Another spot showed paramedics attending an injured and unconscious motorcycle rider who has been in an accident. One of them finds the camera in the man’s pocket and takes it.

Martin won the account in May 2001 after a three-month review. IPG sibling Mullen in Wenham, Mass., handles public relations for the brand.