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In what will likely be the defining moment of his career as chairman, ceo & chief creative officer at Leo Burnett Co., Rick Fizdale came up a winner in saving the $125-million Oldsmobile business.
Fizdale, who took over Burnett little more than a year ago, has spent much of his time putting out fires on such high-profile accounts as Miller Lite, Sony and Olds. There was, though, one casualty of this blaze; Burnett’s 105-person Southfield, Mich.,
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