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NEW YORK Proctor & Gamble’s Old Spice has launched an ad campaign to attract young males to a music-themed Web site, with promises of free downloads, song samples and artist information.
P&G has begun a “Music in the Zone” promotion that drives consumers to an Old Spice-branded Web site (www.musicinthezone.com) with the lure of streaming music, free music downloads, and concert and artist information. The site links to Spin articles and will give away tracks from the iTunes Music Store through UPC codes.
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