Old Spice Promotes 'Music in the Zone'

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NEW YORK Proctor & Gamble’s Old Spice has launched an ad campaign to attract young males to a music-themed Web site, with promises of free downloads, song samples and artist information.

P&G has begun a “Music in the Zone” promotion that drives consumers to an Old Spice-branded Web site (www.musicinthezone.com) with the lure of streaming music, free music downloads, and concert and artist information.

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