Old Saab is new again; new television commercials' in-joke is on model 900's seemingly unchanged design

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The Saab 900 has been something of a joke among auto enthusiasts because, while the quirky design appeals to many, it has gone essentially unchanged for 15 years–an eternity in the car business. Ads for the all-new 900, breaking this week, show that the company and its agency–Riney, Angotti, Hedge–get the joke.
Two television spots poke fun at the cars age and the length of time it went unchanged.

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