How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The Saab 900 has been something of a joke among auto enthusiasts because, while the quirky design appeals to many, it has gone essentially unchanged for 15 years–an eternity in the car business. Ads for the all-new 900, breaking this week, show that the company and its agency–Riney, Angotti, Hedge–get the joke.
Two television spots poke fun at the cars age and the length of time it went unchanged.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in