The Old And The New Guards Meet In Cannes

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CANNES, FRANCE Last week’s big winners at the 53rd International Advertising Festival here illustrate that this award show still basks in celebrating the industry’s historical glory, while struggling with the challenging realities of the new, broader media world.

During a week when talk of achievement on the Web was drowned out by laments about the lack of it; when the rise of “new media” was praised as loudly as the crowd’s insistence that the term was already obsolete; and when young creatives spoke of overthrowing the old guard while kissing up to it at the Carlton, it was an elaborate...

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