Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
At the 2019 Sustainable Brands Conference in Detroit—which also happens to fall on World Environment Day today—Olay announced the rollout of a program bringing environmentally friendly packaging to one of its best-selling products.
Starting this October through the end of the year, Olay will sell refillable pods for its Regenerist Whip Moisturizer. This cuts down the amount of packaging the brand will need to produce to sell the product in stores, as it’s currently sold in individual plastic jars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in