Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Just in time for Earth Day, a company called Green Earth Technologies is rolling out an ad campaign for G-Oil, which is billed as a biodegradable, environmentally safe motor oil.
GET ran the first ad for G-Oil last weekend during Speed TV’s coverage of the American Le Mans series. An animated 30-second spot, from Grey unit Alliance, illustrates the product’s earth-friendly properties by showing a race car producing new trees wherever it goes. A voiceover, by The Dukes of Hazzard star Tom Wopat, also attempts to solidify the oil’s cred with gearheads: “If the G can race in the American Le Mans series, you can bet the redwoods your car can run on it, too.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in