Ohio Natives Praise Buckeye State

CHICAGO Ohio uses homegrown celebrities to sell the state in its latest round of advertising from Fahlgren.

The independent Columbus agency, which won the account last September, uses radio voiceovers from actress Patricia Heaton (Cleveland), pop star Nick Lachey (Cincinnati) and Ohio State University football coach Jim Tressel to boost the state’s tourism offerings.

In addition to the radio component, the agency created print and television spots that showcase four areas of interest: outdoors, family travel, history and the urban experience.

“The entire campaign is designed to communicate the joy, adventure and discovery of traveling in Ohio,” said state tourism director Claudia Vecchio in a statement. “For travelers seeking an escape, Ohio’s unique combination of family-oriented attractions, dazzling city, cultural and culinary offerings, remarkable outdoor recreation opportunities, and rich history and heritage sites offers an unmatched vacation experience.”

The state will spend more than $1 million on media for the campaign, according to an agency representative. The television and radio spots will run in-state, while the print campaign will appear in regional editions of national magazines.