Oh God, You Devil

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There’s no doubt they’re a breakthough branding device for Viagra, which in six years of leading the E.D. market has never had a memorable or consistent visual signature. But I have to say, I’m not loving the horns.

Horns? As in horny, and horn dogs? Say it ain’t so! I guess it was bound to happen in a culture where everything has been sold with sex, except for sex drugs, which have tended toward the prim and awkward.

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