Ogilvy's Pandey Urges Cultural Sensitivity

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SAN FRANCISCO Piyush Pandey, executive chairman and national creative director of Ogilvy & Mather in Bombay, India, today urged creatives to take cultural differences into account when crafting ads for other countries in his international keynote address at the Adweek Creative Seminar.

“East is East and West is West. Only the brands are the same,” Pandey said.

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