OgilvyOne, MindShare Form Joint Global Marketing Unit

NEW YORK WPP’S OgilvyOne Worldwide, the direct and interactive arm of Ogilvy & Mather, and its sister media shop, MindShare Worldwide, have formed a global one-to-one media company called mOne Worldwide, a media business that unites both company’s digital and direct marketing media functions.

The new company will be led by Nasreen Madhany, previously worldwide media director of OgilvyOne and will provide an array of media services in the one-to-one area including direct marketing, DRTV, interactive TV, email marketing, online advertising, and all forms of new media, including broadband and other emerging technologies.