Ogilvy Preps American Family Push

WPP Group’s Ogilvy & Mather is preparing to launch ads for American Family Insurance, with work scheduled to break later this week, the agency said today.

Ogilvy in Chicago picked up the assignment from crosstown shop Element 79, a unit of Omnicom Group. There was no review.

The Wisconsin-based client spends about $30 million annually in domestic measured media, per Nielsen.

Element 79 has sputtered during the past few years, shedding numerous accounts, while American Family represents the second notable score of late for Ogilvy’s Chicago office, following its addition of CDW in October. CDW spends more than $50 million annually in measured media.

The American Family move also constitutes the second time in recent weeks that a large regional insurer has switched ad partners. Northwestern Mutual recently tapped Olson, an independent shop in Minneapolis, to fashion its upcoming campaigns.