Ogilvy In Mexico Lands Coke Job

Coca-Cola has awarded a creative assignment on Coke Classic in Mexico to WPP’s Ogilvy & Mather, a client rep confirmed last week. The Atlanta client had been soliciting ideas on its flagship brand; sources said the list was narrowed to roster shops Publicis, Ogilvy’s Mexico City office and IPG’s McCann Erickson, which continues to handle the business in Mexico.