Ogilvy & Mather Hires Rice




Fallon Founder Quickly Finds Home After Needham
CHICAGO–Former DDB Needham executive and Fallon McElligott Rice founding partner Nancy Rice this week joins Ogilvy & Mather here as co-deputy executive creative director.
Rice shares the title with Marlena Peleo-Lazar. The two will report to Tom Hall, the agency’s chairman and executive creative director.
“This is quite an exciting addition to our forces,” Hall said. “Her passion for the quality and caliber of the work adds a whole new experience [level] to the agency.”
Hall pointed to Rice’s work for clients such as Rolling Stone and The Wall Street Journal while at Fallon, and for Discover card at DDB Needham. Rice was recently one of 21 people laid off from Needham’s Chicago office, where she served as a group creative director [Adweek, March 29]. She and O&M began discussions shortly thereafter, at the suggestion of O&M North America chief creative director Rick Boyko, Hall said.
“[Rick] and Nancy had known each other for years, and when she became available, the discussions started,” Hall said.
Rice and Peleo-Lazar will oversee creative work for all of the agency’s clients, which include Kimberly Clark, Sears, Roebuck and Co. and Unilever. The exact division of duties has yet to be decided.
“This opportunity popped up, and we moved so rapidly we hadn’t worked that out,” Hall said. “We’ll figure it out.”
Hall said enlisting Rice to work on Sears is a “no-brainer.” O&M and Sears’ other roster shop, Young & Rubicam, New York, are in the midst of presenting ideas to the Hoffman Estates, Ill.-based retailer as it looks to find a successor to its “Softer Side” campaign.
A decision from Sears is expected shortly.
The addition of Rice is the latest in a string of creative hires for O&M. The network recently hired Joe McDonagh and Steve Saari as executive creative directors for its offices in Los Angeles and Atlanta, respectively.