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Ogilvy & Mather has turned to members of its creative freelance network, Syndicate, for a new set of Miller Lite TV spots, some of which are now in production, sources said.
Ogilvy in New York has been searching for a winning ad formula for the troubled brand since being handed the account just more than a year ago. The agency enlisted several Syndicate shops earlier this year in an effort to develop a strategic platform and creative executions for Miller Lite, sources said.
Among those believed to be involved are Work in Richmond, Va.,
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