Ogilvy Gets Coke Job in Mexico

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NEW YORK Coca-Cola has awarded a creative assignment on Coke Classic in Mexico to WPP Group’s Ogilvy & Mather, a client representative confirmed.

The Atlanta client had been soliciting ideas on its flagship Coke Classic brand in Mexico, said Coke rep Kelly Brooks earlier this month, calling the process a “creative exercise for ideas on specific Coke initiatives” [Adweek, June 7].

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