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CHICAGO OfficeMax will debut a new season of its back-to-school prank show, Schooled, in August, moving from Disney partner ABC Family to broadcast network the CW.
“Disney was a great partner, but we feel [the CW] audience was in our sweet spot,” said Bob Thacker, vp of marketing for the Naperville, Ill., client. “They were very interested in the show from the beginning.”
In this year’s show, developed by Chicago boutique The Escape Pod, the retailer filmed a prank on unsuspecting band students at New Milford High School in New Milford, N.J.
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