Obies in the Offing

NEW YORK Outdoor advertising created for Nike, Target and Starbucks are among the work submitted by 36 agencies for this year’s Obie Awards, according to the Outdoor Advertising Association of America.

Nearly 70 percent of the submissions came from agencies, following a call for entries that appealed to creative directors to “Join the Creative League.” The turnout was similar to last year, when the awards show saw a jump in agency participation, according to an association representative.

Agencies that entered this year include last year’s best of show winner, Peterson Milla Hooks in Minneapolis, BBDO in New York and San Francisco, Boone/Oakley in Charlotte, N.C., Crispin Porter + Bogusky in Miami and Venables, Bell & Partners in San Francisco.

“Great out-of-home advertising dominates the public conversation and owns it,” Obie chief judge Steffan Postaer, chairman and chief creative officer of Euro RSCG Worldwide in Chicago, said in a statement.

“The Obie contenders this year represent a rich assortment of product categories with creative messages presented to consumers using a diverse range of unique media applications,” said Stephen Freitas, chief marketing officer of the OAAA.

The 2006 Obie Awards winners will be announced on Tuesday, April 25, during a reception at the Traffic Audit Bureau’s Out of Home Media Conference and Marketing Expo in Palm Desert, Calif.