Obesity Group Wants Food Advertisers to Pay

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

WASHINGTON, D.C. The American Obesity Association has asked the Food and Drug Administration to consider a proposal that would prohibit companies that heavily advertise foods of low nutritional value from taking a tax deduction for the cost of those ads.

In a letter sent to FDA Commissioner Mark McClellan on Sept. 30, the advocacy group argued that of the $7 billion spent on advertising food each year, most of the ads tout food of low nutritional value.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in