Oasis Names Managing Director

Jeff McClelland, former senior partner/managing director of Ogilvy & Mather’s Brand Integration Group, last week was named man-aging director for Oasis in New York, a new post.

McClelland, 40, will oversee the shop’s 35 staffers and run Sharp Electronics’ $25 million U.S. creative account. McClelland reports to Oasis president Rand Pearsall.

Oasis was created in 1993 and bought by Dentsu in November. The purchase followed a joint partnership between Dentsu—which handles Sharp in Japan—and Oasis that had begun several months before.

Oasis landed Sharp’s U.S.