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Oakwood Healthcare System is expected to name a new agency of record in the next several weeks for its $3 million account.
The regional healthcare provider, headquartered in Dearborn, Mich., completed a lengthy review in February by naming Periscope Marketing Communications in Minneapolis as its new agency. The two parted ways in September, and Periscope decided not to participate in the ensuing review, according to agency president Jeff Wright.
Two Detroit-area agencies are finalists for the account, and a decision is expected shortly, according to Audrey Sommers, Oakwood’s supervisor of media relations and special events.
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