Oakland Takes A Chill Pill -- Ads From McCann Call for Calm In Wake of Rodney King Trial

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OAKLAND – A community group here, concerned about the potential for violence all across the state and the nation in the wake of a verdict in the Rodney King trial in Los Angeles, has turned to McCann-Erickson/S.F. to launch an ad campaign to maintain calm.
The first print ads appeared last week in the Oakland Tribune. Billboards and radio ads are expected as well. They will all use Rodney King’s public plea after last year’s rioting, ‘Can’t we all get along?’
‘It’s a good line.



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