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The New York City Police Department has launched an estimated $30 million creative and media review to help boost recruitment during the next five years.
According to the department’s RFP, the cli ent plans to spend $4-6 million per year on a campaign intended to drum up more applicants for the police eligibility test, which is given two or three times each year.
The NYPD currently creates its own recruitment ads, although it has used a variety of agencies and consultants in the past, said Mary Keating, deputy agency chief contracting officer for the NYPD.
“This is an open review; we haven’t got a list of agencies in mind,” Keating said.
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