Nynex: change no change

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Top Nynex Corp. executives insisted last week that their move to eliminate New England Telephone and New York Telephone as brand names will have no significant impact on current ad agency assignments.
In a telephone press conference last Thursday, Nynex chairman William Ferguson and other top executives stressed that Nynex’s current agency lineup will remain intact and that 1994 advertising budgets will not suffer because of the consolidation.
All advertising for New England Telephone, New York Telephone and other units will be altered to reflect the new Nynex-only identity.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in