Nynex: change no change

Top Nynex Corp. executives insisted last week that their move to eliminate New England Telephone and New York Telephone as brand names will have no significant impact on current ad agency assignments.
In a telephone press conference last Thursday, Nynex chairman William Ferguson and other top executives stressed that Nynex’s current agency lineup will remain intact and that 1994 advertising budgets will not suffer because of the consolidation.
All advertising for New England Telephone, New York Telephone and other units will be altered to reflect the new Nynex-only identity. Nynex has announced a budget of $30-35 million that will be allocated to trumpet the name change.
New York shops Ogilvy & Mather (creative development) and Chiat/Day (media placement) are handling the “Nynex Right Now” campaign which will break after the first of the year. Arnold Fortuna Lawner & Cabot/Boston handles New England Telephone.
Copyright Adweek L.P. (1993)