N.Y. State Gets Second-Hand Smokeout

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DALLAS An anti-smoking campaign from Omnicom Group’s GSD&M called “Mary Quits” uses an online reality show format that portrays a smoker’s daily struggle to quit, according to client American Legacy Foundation.

A television spot and print ads in Buffalo and Rochester, N.Y., direct viewers and readers to a Web site where the person identified as “Mary” discusses her efforts to overcome her addiction to nicotine, the client said.

“When

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