N.Y. FANFARE

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When the National Football League took over New York’s Times Square last month for its “Kickoff Live From Times Square,” it wasn’t just kicking off the new football season. It was also initiating a partnership with the city itself to promote tourism and convention business.

A component of that partnership debuted on Sunday: a TV spot that is running on media time donated by the NFL.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in