N.Y. Effort Tops in Minneapolis

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Hometown shops paying to enter The Show, the local awards show here, were stymied for the second year in a row.

Top honors in this year’s contest went to three commercials created by New York agency Kirshenbaum, Bond & Partners, an entry submitted by Minneapolis-based Target Corp. Last year, best of show went to a spot created by Fallon but submitted by a local editing house.

KB&P’s campaign is based on the idea that Target offers such great values that consumers can afford to do offbeat things with the products they buy there.

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