N.Y. Designers Compete for NYC2012 Logo

NEW YORK Six New York-based design firms have been chosen to develop a logo for NYC2012, the group lobbying the International Olympic Committee to locate the 2012 Summer Games here.

The firms participating are BIG/Ogilvy & Mather, Design Machine, Doyle Partners, Landor Associates, Pentagram Design and Sagmeister. Each firm will be given a $1,000 honorarium for its participation, said Amy Stanton, director of marketing and communications at NYC2012.

“Once we entered the international phase, we decided to develop a new identity which has a more international feel, is more communicative of the Olympic movement, and communicates the energy and spirit of New York,” Stanton said.

An advisory panel comprised of Rick Boyko, director of Virginia Commonwealth University’s AdCenter; Bob Greenberg, founder and chief creative officer of R/GA; and Ann Harakawa, principal of Two Twelve Associates, will choose from the proposed logos at the end of the year.

None of the logos will include the Olympic rings, which is reserved for the host city chosen for the games. The IOC will select the site of the 2012 Summer Olympics from among New York, London, Madrid, Moscow, Paris, Rio de Janeiro, Havana, Istanbul and Leipzig in 2005.