Nuveen "Chicago Cubs"

Financial-service advertisers like to link themselves to a winner, and then to beat the “winning” theme thoroughly into the ground. With its sponsorship of the Chicago Cubs, Nuveen doesn’t have that option — though the team does look promising so far this year. So, a campaign by Fallon in Minneapolis (consisting of outdoor boards in Wrigley Field) instead embraces the century-long travails of Cub fans. Another ad in the series shows a worried fan alongside the headline, “It wouldn’t be a religion if it didn’t test the faith of its followers.”