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LOS ANGELES Nike’s Team Jordan sportswear brand has added Carmelo Anthony to its roster of “Jumpman” endorsers, the company said.
“Handpicked” by the brand’s namesake, Michael Jordan, according to Nike in Beaverton, Ore., Anthony was a 2003 Denver Nuggets draft pick after contributing to Syracuse University’s first NCAA men’s basketball title as a 19-year-old freshman. He will be featured in print and television ads, simultaneously, starting in October, according to Nike. Media plans for print include sports, music and lifestyle publications.
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