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Alberto Culver is reintroducing Noxzema—a brand it acquired from Procter & Gamble—with new products, packaging and a campaign targeting older consumers.
The effort, which kicks off this summer in print and online, comes as the brand’s new owner looks to reintroduce Noxzema to consumers. Alberto Culver purchased the skin care brand from P&G for $81 million in 2008. (P&G continued manufacturing the products for some time to ensure a smooth transition.)
Now, the Melrose Park, Ill.-based maker of TreSemme and St.
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