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Give Stroh Brewery Co. credit for truly integrating its marketing.
Its new TV spot for Old Milwaukee shows a man surfing the Internet, searching for clues on which is the country’s best-tasting beer. He finds the answer is Old Milwaukee, judged the best American beer in a Consumer Reports survey. But since Consumer Reports prohibits advertisers from using its name, the spot credits only an unnamed consumer magazine.
What complements a commercial that uses the Internet better than a Web site? So Stroh has given the brand its own homepage, www.oldmilwaukee.com,
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