Now, Let's Toast the Recession!

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Has the recession driven Americans to drink? Or have they been drinking less to save money? Preliminary federal data for the first nine months of 2008 show an uptick in self-reported binge drinking.

In data gathered by the Centers for Disease Control and Prevention in January-September 2008, 21.3 percent of adults reported downing five or more drinks in a day on at least one occasion within the prior year. That’s up from 20.4 percent in 2007 and from a recent low of 19.1

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in