Nostalgia Cleared for Takeoff as Playboy Brings Back Its Big Bunny Private Jet

A sleek new ride for influencers, even if there's some baggage aboard

women standing outside of a playboy bunny black jet
The original Big Bunny DC-9, circa 1970. For the Bunnies, black leather was standard attire. Playboy

In the early 1970s, a six-minute promotional film was circulated to tout the kind of luxury travel possible on a jet registered as N950PB.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.