Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit

Incumbent Martin is not participating

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Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011.

The assignment spans traditional and digital ads and represents about $5 million in revenue. The brand's media spending was $33 million last year, down from about $45 million in 2013, according to Kantar Media.

The review comes amid a search by competitor Royal Caribbean and as the cruise industry grapples with image problems resulting from high-profile accidents and nasty outbreaks of norovirus.



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