Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011.
The assignment spans traditional and digital ads and represents about $5 million in revenue. The brand's media spending was $33 million last year, down from about $45 million in 2013, according to Kantar Media.
The review comes amid a search by competitor Royal Caribbean and as the cruise industry grapples with image problems resulting from high-profile accidents and nasty outbreaks of norovirus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in