Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO-Norwegian Cruise Line’s advertising will take a decidedly different tack under new agency Young & Rubicam in Chicago, named to replace Goodby, Silverstein & Partners, the client said last week.
Unhappy with Goodby’s sensual image work, Norwegian Cruise Line handed Y&R its $15-25 million account without a review. Y&R was helped by a previous relationship with Nina Cohen, vice president of marketing at Coral Gables, Fla.-based NCL.
Cohen worked with Y&R’s New York arm and Chicago office, headed by Pat Cafferata, while at Disney Cruise Lines two years ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in