Northwest Creates Section Front Ads

MINNEAPOLIS – Northwest Airlines last week introduced daily section front advertising on the upper right hand corner window of the front page of the Money section in USA Today. The cartoon-like ads are headlined ‘What in the World’ and feature different fun facts and trivia daily that relate to a particular message about Northwest. The messages are tailored for international editions. The airline name, along with the toll-free reservation number, appears at the bottom of the ad. Northwest is the first advertiser to take advantage of section-front advertising in the newspaper. The ads were created by Fallon McElligott, Minneapolis. FCB/Leber Katz Partners/N.Y., Northwest’s international agency, will produce the ads for the international editions of USA Today. Media First International assisted in securing the space and placed the buy.
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