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Northlich has agreed to pick up fellow Cincinnati shop Bridge Integrated Communications to create a single agency with nearly $200 million in billings.
Both shops have business from local marketing heavy Procter & Gamble, and also have common clients in Cincinnati Bell and electronics and communications firm Harris Corp. “There are a lot of synergies with Bridge,” Northlich president and CEO Mark Serrianne said.
A letter of intent has been signed. Terms of the pending acquisition were not disclosed.
The combined shops would keep the Northlich name and claim annual revenue of about $30 million.
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