Northern Cal BMW Goes Back to the Well





SAN FRANCISCO – The BMW Northern California Dealers reinvited two agencies they had eliminated from the early rounds of their review, after Goldberg Moser O’Neill/S.F. and Stein Robaire Helm/L.A. dropped out two weeks ago. Atlas Citron Haligman & Bedecarre/S.F will join the finalists for the $1.7 million account. A second shop from the original list of contenders is also expected to be named shortly. The other finalists in the review are Gardner Communications/S.F. and Mendelsohn/Zien, L.A. Meanwhile, BMW Southern California Dealers decided to postpone announcing the winner in their review, also down to Gardner and Mendelsohn/Zien, until the No. Cal group decides, so as not to influence that decision.
Copyright Adweek L.P. (1993)