North Castle Forms Digital-Marketing Unit

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Marketers use all sorts of tactics to get their ideas across to teenagers—including pop culture tie-ins such as popular songs in commercials and product placement. With that age group in mind, North Castle Partners is looking to leverage the next potential big thing: digital marketing.

The Stamford, Conn., shop, which targets teens with work for Slim Jim and PHisoderm, is hoping to take advantage of the growing importance of wireless technology among the target with the launch of its Nextstep unit last week.

Headed by digital-marketing executive Jim Davis and agency partner Grant McDonald, Nextstep will use technologies such as...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in