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Nordstrom Inc. is seeking an agency to handle long-term branding assignments, including the development of its first corporate image campaign.
Mike Agate, president of Select Resources International in Los Angeles, confirmed that the consultancy was conducting a “national search” for a Nordstrom “assignment.” He declined to comment further.
Sources said Select has contacted about 10 shops across the country. Preferably, the winning shop would have a presence on the West Coast.
The 96-year-old Seattle retailer has traditionally handled most creative and media buying in-house.
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