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LOS ANGELES When new Wieden + Kennedy creative director Chad Rea closed his own independent 86 the Onions here last year, it was not with any sense of disappointment with the industry but rather “a sense of accomplishment,” he said.
The agency he started in 2002 to sate his passion for youth marketing had created some memorable work, including viral videos for Mountain Dew and ads for Starbucks, also a Wieden client.
The venture also left
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