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Fallon has not entered the Minneapolis ad awards show for three years, which didn’t prevent a campaign the agency created from winning top honors at The Show.
Fischer Edit took home best of show for its contribution to Fallon’s “Stay curious” campaign for PBS. The win is the first time the edit house has captured the top prize at the event, which is co-sponsored by the Ad ver tising Federation of Minnesota and the Minneapolis Art Directors/Copywriters Club.
Despite not having created the award-winning campaign, Fischer Edit qualified for the prize under the rules established by The Show’s governing bodies, said Kathy Umland, a federation board member.
Fallon has spurned the local awards program since 1999 to concentrate on national and international competitions.
Fallon’s PBS campaign, which also won this year’s commercial Emmy, takes a lighthearted approach in depicting people’s quest for knowledge.
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