No Place Like Home At the Virtual Agency

Chiat/Day pulled the rug out from the ad community by declaring that staffers should be connected by technology, not walls. The virtual agency scares some, but it could be the wave of the future. Either way, says Chiat/Day president Bob Kuperman, ‘you can be sure that everything we do right and everything we do wrong in 1994 will be attributed to virtual.’
Copyright Adweek L.P. (1993)