ATLANTA-Bypassing the review process, online mortgage lender and refinancier OnLoan.com has named E&F/Marc its first ad agency.
The $4 million account was awarded to the Miami shop after it delivered the client’s tagline, “Mortgages in minutes,” in a project assignment.
OnLoan.com chief marketing director Mark Geddis said he was referred to E&F/Marc by Neal Bendensky of Pizza Hut. Both men once worked together for Major League Baseball’s Florida Marlins.
“[Bendensky] said [E&F/Marc] is a real clean, smart agency,” Geddis said.
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