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If consumers aren’t bouncing off the walls, its not for lack of trying by the energy-drinks industry. A Mintel report issued at the end of last month says the retail value of the category has risen to $4.8 billion, up some 400 percent since 2003.
In that year, 9 percent of adult respondents to a Mintel survey said they consumed these products. This year, 15 percent said they do. Thirty-five percent of teens in the new survey said they regularly consume energy drinks, vs.
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