ATLANTA Images USA is running its first work for the New Jersey State Police, an account it won without a review last year to help the organization recruit more minority members, the shop said.
The effort includes radio endorsements from on-air personalities at top urban, jazz and adult contemporary stations in New Jersey, New York and Pennsylvania, profiles of minority troopers in regional publications, and town hall meetings with troopers who answer questions about the job.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in